Although sometimes slogans don’t distinguish with heads, the purposes of slogans are to establish some concept in consumers, to strengthen consumers’ impression on the company and its products, and to lead consumers to make purposeful purchase.A slogan is usually the soul of the company and its products’ concepts, and provides continuity for a company.
A slogan should be as short as possible, better no more than 10 words.And it should be easy to read, easy to remember at a glance, agitative enough to stimulate people’s interest and desire for purchase.
Samples of Slogans
● My Goodness！ My Guinness！ （健力士啤酒）
● In China.For China. （某外企广告）
● AT&T， Your True Choice. （美国电话公司）
● This Bud’s for You. （百威啤酒）
● The Smarter Place to Be. （美国证券交易所）
● Have You Driven a Ford Lately？ （福特汽车）(www.xing528.com)
● Let’s Make Things Better. （飞利浦）
● Fun.Friendly.Free. （美国在线）
● Always.Coca-Cola. （可口可乐）
● Diamonds Are Forever. （戴比尔斯）
● Fresh-up with Seven-up. （七喜饮料）
● Quality never goes out of style. （李维斯时装）
● Wonder where the yellow went. （白速得牙膏）
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