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创新营销策略:云承诺原则的制定与公布

时间:2023-06-10 理论教育 版权反馈
【摘要】:他与前克林顿政府的官员马克·彭恩合作,后者具有敏锐的营销意识。霍拉西奥组建了一个跨越公司各个部门的内部团队,并邀请波士顿咨询公司的一个团队帮助我们进行客户调研,以了解客户最重视什么。霍拉西奥和团队制定了四项原则,并由我在2015年7月公布了这些“云承诺”原则。

创新营销策略:云承诺原则的制定与公布

1.“Reporter Daniel Pearl Is Dead,Killed by His Captors in Pakistan,”Wall Street Journal,February 24,2002,http://online.wsj.com/public/resources/documents/pearl-022102.htm.

2.Electronic Communications Privacy Act of 1986,Public Law 99-508,99th Cong.,2d sess.(October 21,1986),18 U.S.C.§ 2702.b.

3.Electronic Communications Privacy Act of 1986,Public Law 99-508,99th Cong.,2d sess.(October 21,1986),18 U.S.C.Chapter 121 § § 2701 et seq.

4.Electronic Communications Privacy Act of 1986,Public Law 99-508,99th Cong.,2d sess.(October 21,1986),18 U.S.C.§ 2705.b.

5.“Law Enforcement Requests Report,”Corporate Social Responsibility,Microsoft,Last Modified June 2018,https://www.microsoft.com/en-us/about/corporate-responsibility/lerr/.

6.“Charlie Hebdo Attack:Three Days of Terror,”BBC News,January 14,2015,https://www.bbc.com/news/world-europe-30708237。

7.“Al-Qaeda in Yemen Claims Charlie Hebdo Attack,”Al Jezeera,January 14,2015,https://www.aljazeera.com/news/middle east/2015/01/al-qaeda-yemencharlie-hebdo-paris-attacks-201511410323361511.html.

8.同上。

9.“Paris Attacks:Millions Rally for Unity in France,”BBC News,January 11,2015,https://www.bbc.com/news/world-europe-30765824.

10.Alissa J.Rubin,“Paris One Year On,”New York Times,November 12,2016,https://www.nytimes.com/2016/11/13/world/europe/paris-one-year-on.html.

11.“Brad Smith:New America Foundation:‘Windows Principles,’”Stories(blog),Microsoft,July 19,2006,https://news.microsoft.com/speeches/brad-smithnew-america-foundation-windows-principles/.

12.制定一套明确的原则花了几个月的时间。这项工作由霍拉西奥·古铁雷斯负责,他当时是微软最资深的产品律师,现在已经加盟Spotify担任总法律顾问,担负广泛的业务职责。他与前克林顿政府的官员马克·彭恩合作,后者具有敏锐的营销意识。霍拉西奥组建了一个跨越公司各个部门的内部团队,并邀请波士顿咨询公司的一个团队帮助我们进行客户调研,以了解客户最重视什么。霍拉西奥和团队制定了四项原则,并由我在2015年7月公布了这些“云承诺”原则。Brad Smith,“Building a Trusted Cloud in an Uncertain World,”微软全球合作伙伴大会,奥兰多,2015年7月15日,主旨演讲视频,https://www.youtube.com/watch?v=RkAwAj1Z9rg。(www.xing528.com)

13.“Responding to Government Legal Demands for Customer Data,”Microsoft on the Issues(blog),Microsoft,July 16,2013,https://blogs.microsoft.com/on-the-issues/2013/07/16/responding-to-government-legal-demands-forcustomer-data/.

14.United States v.Jones,565 U.S.400(2012),https://www.law.cornell.edu/supremecourt/text/10-1259.

15.同上,4。

16.Riley v.California,573 U.S._(2014).

17.同上,20。

18.同上,21。

19.Steve Lohr,“Microsoft Sues Justice Department to Protest Electronic Gag Order Statute,”New York Times,April 14,2016,https://www.nytimes.com/2016/04/15/technology/microsoft-sues-us-over-orders-barring-it-fromrevealing-surveiIlance.html?_r=0.

20.Brad Smith,“Keeping Secrecy the Exception,Not the Rule:An Issue for Both Consumers and Businesses,”Microsoft on the Issues(blog),Microsoft,April 14,2016,https://blogs.microsoft.com/on-the-issues/2016/04/14/keepingsecrecy-exception-not-rule-issue-consumers-businesses/.

21.Rachel Lerman,“Long List of Groups Backs Microsoft in Case Involving Digital-Data Privacy,”Seattle Times,September 2,2016,https://www.seattletimes.com/business/microsoft/ex-federal-law-officials-backmicrosoft-in-case-involving-digital-data-privacy/?utm_source=RSS&utm_medium=Referral&utm_campaign=RSS_all.

22.Cyrus Farivar,“Judge Sides with Microsoft,Allows‘Gag Order’Challenge to Advance,”Ars Technica,February 9,2017,https://arstechnica.com/techpolicy/2017/02/judge-sides-with-microsoft-allows-gag-order-challenge-toadvance/.

23.Brad Smith,“DOJ Acts to Curb the Overuse of Secrecy Orders.Now It's Congress’Turn,”Microsoft on the Issues(blog),Microsoft,October 23,2016,https://blogs.microsoft.com/on-the-issues/2017/10/23/doj-acts-curboveruse-secrecy-orders-now-congress-turn/.

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